Moreover, in November of the same year, he co-founded BeatBox Beverages LLC. Before completing his MBA, Justin worked as an Equity and Financial Analyst at several organizations before starting his own company Flying Penguin in July 2009. Justin Fenchel pursued his Bachelor of Science in Economics from Pomona College before going on to complete his MBA in entrepreneurial studies from Texas McCombs School of Business. Now boasting a portfolio of brands, and a roster of investors including Mark Cuban, Rob Dyrdek as well as DJs Party Favor, Louis The Child, Good Times Ahead, and many others, Future Proof’s reputation is secured as a company that creates products that drive incremental profit in high-growth categories with specific expertise in the Millennial target.įor more information, please visit or check out our LinkedIn.BeatBox Beverages: Who Are They and What Do They Do?
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Later adding on a team of industry veterans from Austin Eastciders, InBev, MillerCoors, Deep Eddy, and Tito’s Handmade Vodka, to name a few – who know how to develop, launch, and quickly grow authentic brands. One year later, they made Shark Tank, walking away with the biggest investment the show had made at that time, $1million from Mark Cuban. United through a love of music and inspired by the entrepreneurial spirit of Austin, Texas, the founders of Future Proof (formerly BeatBox Beverages) set out to create something that could help everyone #PartyBetter. To read more about Future Proof’s fundraising goals and make an investment, visit their Wefunder page. “With our experienced team and world-class distribution partners, we can launch innovative products to compete in these exciting and fast-growing categories.”įuture Proof has set a goal of raising $1,069,999 and has already surpassed the halfway point just days into the campaign. “In recent years, hard seltzer and single-serve wine have been a massive part of the growth of the alcohol beverage industry,” said Aimy Steadman, co-founder, and COO at Future Proof. Since then, they’ve launched two new product lines, Brizzy Seltzer Cocktail and Cørkless, a sparkling canned wine. “Despite that rapid growth, we are still sold in just 3.5% of the total available accounts in the US! So there is a ton of room to grow, " Fenchel added.īecause of the disruptive nature of BeatBox and the excitement from wholesaler partners, the company repositioned in late 2019 as Future Proof Brands. Now, we have 12,000+ accounts purchasing from over 150+ wholesale partners,” said co-founder and CEO Justin Fenchel. “Just a year ago, BeatBox was found in fewer than 100 chain locations.
According to Nielsen, BeatBox is the fastest growing and fastest-selling single-serve wine product in all US convenience stores.
Those interested can gain equity in Future Proof’s portfolio of brands through a minimum investment of $100.Īs of August 2020, the BeatBox brand alone generated over $6 million on a trailing 12-month basis, and has doubled sales in each of the last 2 years. “We are launching this campaign as an opportunity for consumers, who already do so much to amplify our brands, to own a part of Future Proof,” added Schultz. “At the core of all our marketing is a special relationship with our fans,” said Brad Schultz, co-founder and CXO at Future Proof. Since their primetime success, the BeatBox brand has been enjoying steady growth supported largely by their enthusiastic consumer fanbase.
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“I invested in BeatBox because at heart I’m a 25-year-old, and I saw that this was going to be a party phenomenon,” Cuban recounted on a 2017 episode of Beyond the Tank, a reality series that follows up on entrepreneurs who pitched products to the panel of investors on Shark Tank. Known initially for their 11.1% alcohol wine-based party punch, BeatBox Beverages, the brand was launched into the spotlight after successfully gaining a $1 million investment from Mark Cuban on ABC’s Shark Tank in 2014. The company is inviting its fans to become partial owners of the company whose portfolio includes BeatBox Beverages, Brizzy Seltzer Cocktail, and Cørkless canned wine. 22, 2020 /PRNewswire/ - Future Proof has announced its first-ever equity crowdfunding campaign this week, in partnership with Wefunder.
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